Guinness Donates Breathalyzers to FRSC

Guinness Donates Breathalyzers to FRSC

Do not drink and drive. Indeed, if you are a member of a group involved in some social activity that may involve drinking, nominate a member of that group, who must not drink and who will be responsible for driving others home.”

These were the words of the Managing Director/Chief Executive Officer, Guinness Nigeria Plc, Mr Peter Ndegwa, to motorists.

Ndegwa said this while handing over alcohol test machines to the Federal Road Safety Corps (FRSC) Lagos Sector Commander, Hyginus Omeje, during the Guinness Nigeria/FRSC Ember month campaign at Ikeja, Lagos.

Ndegwa was joined by the company’s Corporate Relations Director, Mr Sesan Sobowale and Policy and Public Affairs Head, Michael Onuoha.

According to him, the months, leading to the festive end of the year, popularly referred to as “ember months” have historically recorded a disproportionately high rate of road traffic accidents in Nigeria, making the campaign particularly imperative at this period”.

This year’s awareness campaign, he said, will see the introduction of various novel and innovative strategies geared towards raising public awareness on the benefits of responsible alcohol consumption.

He said:“At Guinness Nigeria, we believe that our position as a market leader places a significant responsibility on us to raise awareness about the importance of consuming alcohol responsibly.  We are committed to responsible drinking and enlightening the public about the values of responsible alcohol consumption, especially during the festive period.

“We are eager to increase awareness to ensure that Nigerians have an incident-free experience. Working in tandem with our various stakeholders on our responsible drinking initiatives, we have found a worthy partner in the FRSC, with whom on an annual basis, we have carried out this Ember Months campaign.”

Ndegwa reiterated that drinking and driving do not mix, saying: “When you drink, don’t drive. When you go out in a group to have fun, designate someone to drive and that person should not drink. If you are going out alone, arrange for taxi to take you home after you have had some drink. Whatever you do this season, don’t drink and drive”.

Activities to mark this year’s programme include: joint road shows to create awareness of drink-driving, radio and TV talk shows and for the first time, random testing of motorists with breathalyzer to check their blood alcohol concentration levels.

Omeje urged motorists to obey traffic laws, avoid overloading and avoid driving under the influence of alcohol.

“Before now, all we had done in terms of enforcement have been based on sobriety tests, which can’t be used to prosecute offenders successfully. However, with the kind donation of breathalyzers by Guinness Nigeria, we would be able to prosecute drivers successfully. And when we prosecute, one, two, five, 10 drivers successfully, you discover that the news will spread very fast and produce the behavioural change which this awareness campaign is expected to usher in,” he said.

 

 

Source: The Nation Nigeria

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Facebook Comments

Contact Us

  • Consumer Care Whatsapp +2348027168883
  • Car.com.ng Since 2010

Partnership Arrangement

Sell your car today at car.com.ng is easy-to-understand, flexible policies and SD Advisors to help sellers at each step, anyone from a manufacturer representative to re-sellers can sell on the N0.1 Nigeria Pioneer brand car.com.ng. Begin by filling a simple registration form here.

You can start selling your car to the entire country of 180 million populations by sitting at your home or office. Doesn’t it sound thrilling? Of course, it is and the excitement will build up with every order you receive! Start selling at Car.com.ng today and see a green ROI .  Start 

Sponsored Advert and Press Release

Sponsored : Share your Advert and press release with our readers. It will appear on top of this Home Page in news section. Readers are also able to get Press Release in our catalog, Facebook and twitter. We publish Press release only after the payment has been received and an editor will examined the text.

Learn More

Terms

car.com.ng/ is the point of reference for all those dealers who want to overcome the old marketing strategies and become market leaders, taking advantage of the opportunities that only digital can offer.

We are able to provide you with all the necessary tools to face the new digital customer going forward,

Copyright © 2020. © Since 2010 Car.com.ng ||

Developed by ThemeMakers

error: Content is protected !!