Everest, Prado & Pajero

Everest, Prado & Pajero

As we reported yesterday, Ford Motors has introduced what ranks as a true competitor in the corporate SUV space - the New Ford Everest 2016.

While the Everest is not a new contender by any means, it has finally ditched its utilitarian cloak and taken up what should be its rightful place amongst the elites of the Senior and executive management cadre in corporate Nigeria. listing_main_2014_Toyota_Land_Cruiser_Prado_Front

Up till the introduction of the new Everest, there were only 2 serious vehicles in the Premium SUV (read suave semi-luxury 4x4) category - the Toyota Land cruiser Prado, and the Mitsubishi Pajero, with the former holding fort as number one.

These 2 vehicles have dominated their category with little or competition for decades. And rightly so. Both vehicles have earned the right to their domination with an unbeatable mix of ruggedness, reliability and ageless good looks.

While most other manufacturers shied away from full on 4x4s (not to be mistaken with AWD, more on this distinction in one of our next articles), Toyota and Mitsubishi have stayed true to the cause with their frame on chassis SUV's and have reaped the benefits with sustained world-wide sales and greatly improved reputations. A case in point - during the development of the Lekki Expressway in Lagos, which forced many drivers literally offroad, virtually all other pretenders were found "stuck in the mud" almost on a daily basis while the 2 kings of the offroad blazed tracks for every other car mark. 2007001_mitsubishi_shogun_offroad

But make no mistake, the Ford Everest comes from a strong heritage of "offroadability" not to be sneered at by either Toyota or Mitsubishi. Of the 3, it may be argued that the Mitsubishi has the strongest pedigree with the iconic Mitsubishi Lancer's phenomenal success at World Rally championships, and the Pajero's repeated successes at the Paris-Dakar races.

Yet, the Ford makes a strong showing with the very successful very competent Ford Ranger pickup truck, and the all-American, go-anywhere Ford F150, the best selling vehicle in America several years in a row, 2014 no exception.

In fact, all three vehicles are genetically identical to their stablemate pickup trucks. So, in many ways, the Prado is really a hyped Hilux, the Pajero a treated Triton, and the Everest, a wrapped up Ranger. But they work beautifully in their nicely segmented markets; we must however keep an eye on the Ford's reliability, the likely Achilles heel of the Everest, especially going up against the very definitions of dependability - Toyota, and Mitsubishi (Honda has no contender in this category, as the new Honda Pilot is really a soft-roader, AWD).

So far, there has been no news from the Ford dealers in Nigeria as to when the new Everest will be hitting our shores. And while the SUV has been unveiled in South Africa, it is difficult to assume that the specs in SA will be the same sold in Nigeria.

Whichever versions of the new Everest do show up in Nigeria, it will be a most welcome addition to the field, and no doubt a veritable option to the existing class leaders. As with most markets, it is hoped that the new competition will ultimately be to the benefit of the buying public.


Ifeanyi Maduka for car.com.ng

October 2015



Visits: 1706

Facebook Comments

Contact Us

  • Car.com.ng Since 2010

Shop and sell Quality products from

Partnership Arrangement

Sell your car today at car.com.ng is easy-to-understand, flexible policies and SD Advisors to help sellers at each step, anyone from a manufacturer representative to re-sellers can sell on the N0.1 Nigeria Pioneer brand car.com.ng. Begin by filling a simple registration form here.You can start selling your car to the entire country of 180 million populations by sitting at your home or office. Doesn't it sound thrilling? Of course, it is and the excitement will build up with every order you receive! Start selling at Car.com.ng today and see a green ROI .  Start 

Sponsored Advert and Press Release

Sponsored : Share your Advert and press release with our readers. It will appear on top of this Home Page in news section. Readers are also able to get Press Release in our catalog, Facebook and twitter. We publish Press release only after the payment has been received and an editor will examined the text.Learn MoreTerms

car.com.ng/ is the point of reference for all those dealers who want to overcome the old marketing strategies and become market leaders, taking advantage of the opportunities that only digital can offer.

We are able to provide you with all the necessary tools to face the new digital customer going forward,

© 2020 - 2024 © Since 2010 Car.com.ng ||

Developed by ThemeMakers