A new collaboration between Aisin, a member of Toyota group and Star Sewing Machines Limited is targeting to improve car after sales market in Nigeria with the official launch of its products in Lagos.

Besides, the companies have revealed plans to fight fake products and adopt tight measures that will help to drastically reduce vehicle imitated products through collaboration with concerned government agencies and Nigerians.

Speaking at the launch, General Manager Sales and Marketing, Abdel Qader Abu Hijleh said that his organisation was keen on expanding its market in Nigeria by introducing quality products that would benefit and guarantee the safety of lives and properties.

“We are carefully with our market as an organisation. Our focus is on quality product, the benefit and safety of our customer.

“Imitation products are about 70-80 per cent in the market, so you find fake items from China and other country everywhere. Our aim is to fight imitation. Imitation products are not only destroying the economy, they are endangering lives of citizens.

“We will educate our customers about our products and collaborate with official Customs department by supplying them with our specifications, our distributors, logos, holograms that will distinct our products,” Hijleh stated.

According to him the organisation is planning to inaugurate a department in Nigeria to conduct seminars and educate customers and traders on quality products

“The market is growing and there is a big demand for spare parts. But our problem is imitation. It is not only bad, it is destroying lives of the people across the streets”, Hijleh stressed.

He said that the group was responsible for the production of about 10, 000 parts in Toyota cars, which make up for one third of the total part requirements needed in building the brand.

Hijleh said: “This market has about 80 per cent of Japanese vehicles and about 75-80 per cent is from Toyota, so the market is big enough and can be developed if we work together with our partners here. Therefore we are working on capturing West Africa with our presence in Nigeria since it is one of the biggest markets in the region”.

He added that though about 75 per cent of the firm’s production was mainly for Toyota, the organisation produces for all Japanese brands and other brands across the world.

 

Source: The Guardian Nigeria